I think they are pulling a fast on, people are focused on the product/value of the supposed energy technology and are missing the product value inherent in the proposal and subsequent furor about it.

I prepose that the product they are building is a risk analysis model of international scientific and internet feedback regarding significantly challenging claims for any product. The company is listed in the Dublin tech School as a "Technology Risk Management Firm", which would mean if they built significant analytical data from the blogoshpere, the web traffic and the forum traffic on their website that has come in response to the claim that it could be leveraged in the product risk management consulting business.

So basically the "SCAM" is the product, they never have to produce a product or pay anyone, their scientific accolades dont matter because their business is based on marketing statistics and probabilities.